Master9Eyes Phygital Collection

Master9Eyes is a Phygital NFT project by PureArts. Designed by Daniel Hahn aka “Daytoner”, Master9Eyes collaborates with notable designers in the space to make each collection fresh and unique.

The Project

The project consists of 9 collections of 999 Master9Eyes NFT’s, each with unique traits that form the basis of the collectible mechanism. Successful collectors unlock rewards, which so far have included physical collectibles and other merchandise. Collection 3 is currently minting via the Master9Eyes website.


Daniel Hahn, the artist behind Master9Eyes, is also known as “Daytoner”. A concept artist designing for the automotive industry (Creative Director, BMW Group), Daytoner also works for leading gaming studios such as Epic Games, Bungie, and Universal. His forte is designing robots – if you’ve ever played the multiplayer first-person shooter, Destiny 2, you might have come across one of his creations. Recently Daytoner has been working on a yet to be published book of his robot art “Daytoner, Enslaving Humanity in Style”.

If you’d like to see some of his work, we recommend you check out his ArtStation or Instagram page.


PureArts is one of the leading manufacturers of high-end toys and physical collectibles. They have worked with some of the biggest names in the industry, including Cyberpunk 2077, Assassin’s Creed, Lord of the Rings and Resident Evil. Lead by Managing Director, Arnaud Perez, PureArts is the company behind Master9Eyes. Arnaud is a Bored Ape Yacht Club holder who is active in the NFT community. As well as the Master9Eyes project, it was recently announced that PureArts would be offering BAYC owners the chance to bring their characters to life as high-end collectibles.

Collectable Mechanism

There are nine collectible traits. Collecting rarer traits (such as Diamond Hands or Holographic Color) between collections will result in top-tier rewards. Collectors are able to verify traits by connecting their wallet to the Master9Eyes website. Trading Master9Eyes NFT’s to complete a collection and earn rewards makes for a social and fun experience.


Rewards, as posted in the M9E Discord

As you can see, the rewards from Master9Eyes are real and attractive. Master9Eyes Physical collectibles usually retail for $99 – $439 (more for 1:1 pieces), and the hoodies are damn cool!


Collection 3 Mint

The mint for collection 3, a collaboration with “Crack The Toy” is currently ongoing. Crack is an Indonesia based graffiti artist and designer:

“When creating Graffiti, Animation, motion graphics and toys, Crack likes to include elements of graffiti, Hip Hop and Japanese culture in his pieces.”

Crack’s style is defined by crisp lines, with resplendent, vibrant and urban, with a sense of flow, “I consider my work as my way of self-discovery. I try to develop my style as much as possible by trying out different ways to get to where I want.”



Like many NFT projects, Master9Eyes runs regular competitions to drive community participation and engagement. “Questing” happens via the M9E Discord, and offers prizes in the form of NFT’s, Physical collectibles, original artwork and sometimes even cash in the form of ETH.


Trading volume on OpenSea has been low (35 ETH at the time of writing). Coupled with the bear market conditions, this could mean a slow burn until the next bull run. On the plus side, the team behind Master9Eyes is fully doxxed, and with impressive credentials. As PureArts is a manufacturer of high-end physical collectibles, the project could appeal to more traditional collectors when it becomes better known. Master9Eyes was displayed by PureArts at DesignerCon recently, which would have increased exposure to this “Phygital” collection. Master9Eyes will be releasing the first batch of prizes for collectors soon, which will likely have a positive impact on the community.

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